A a huge fan of classic soul I’ve always loved Motown. I saw a great opportunity to combine a love of music with various web APIs to produce a cutting-edge, immersive and interactive piece to explore the sights and sounds of Motown.
The concept was clear – I wanted to be able to navigate around Detroit by clicking on areas of interest and get access to detailed information about that location – A customised street view, descriptions about the location as well as photos and related music to round off the experience.
Motown was all about the music. Therefore no experience would be complete without that famous Motown sound. I integrated carefully curated songs from Spotify directly into the map so the user could hear music relevant to the location they were viewing.
By navigating around the map you’ll hear embedded tracks that mirror the history of Motown. You can also link through to the full playlist on Spotify so you can enjoy the music later.