Previous case study: Internet Fusion
Next case study: Banana Kick
Exploring the sights and sounds of Motown.
As huge fans of classic soul we’ve always loved Motown. We saw a great opportunity to combine our love of music with various web APIs to produce a cutting-edge, immersive and interactive piece so we did just that.
The concept was clear – we wanted to be able to navigate around Detroit by clicking on areas of interest and get access to everything we wanted to know about that location – A customised street view, descriptions about the location as well as photos and related music to round off the experience.
As well as pulling in our location data we also load in a customised street view so the user can explore the location in more detail. We also use cutting-edge CSS techniques to greyscale and sepia this street view where supported to give an air of history to the piece.
Motown was all about the music. Therefore no experience would be complete without that famous Motown sound. We integrated carefully curated songs from Spotify directly into the map so the user could hear music relevant to the location they were viewing.
By navigating around the map you’ll hear embedded tracks that mirror the history of Motown. You can also link through to the full playlist on Spotify so you can enjoy the music later.
Back to top